Voilae Blog

Practical writing for
Shopify fashion merchants.

Returns, conversion, product photography, virtual try-on — the stuff we’d want to read if we ran a fashion DTC store on Shopify.

Guides

Guides for Shopify fashion merchants

Guide

Reduce fashion returns

A practical playbook for Shopify fashion merchants on cutting return rates: sizing, photography, virtual try-on, and the ROI math behind each lever.

Read article

Guide

What is a virtual try-on app?

A plain-English explanation of virtual try-on apps for Shopify: how AI try-on works, who benefits, and a quick framework for deciding if it fits your store.

Read article

Guide

Best try-on apps 2026

An honest comparison of the leading Shopify virtual try-on apps in 2026 — Voilae, Genlook, Trypoint — across pricing, install, image quality, and merchant fit.

Read article

Reference

Reference & data

Reference

Return rates by category

Reference data on ecommerce return rates by fashion category — apparel, shoes, swimwear, bridal — with sourcing and commentary for Shopify merchants.

Read article

Reference

Fashion product photography

Best practices for fashion product photography on Shopify: lighting, model vs. flat lay, file specs, alt text, and how photo quality powers virtual try-on.

Read article

Reading is great. Conversion is better.

Try the thing the articles are about. Free plan available.

Install Voilae free